White Paper
The Heart of Plant-Based Meats
No disrespect to the original veggie burgers, but consumers may never settle for dry, spongy patties again... not after trying an Impossible Burger. The bar is set on what is forecasted to be an $85 billion industry by 2030. But while brands are ambitiously looking for ingredients and technologies to improve taste, texture, sustainability, and affordability of plant-based proteins. Perhaps the most impressive innovation is behind the scenes, making plant proteins look and taste like actual meat.
