Snacks

Fruit snack advertising wars: When must manufacturers verify third-party reviews?

National Advertising Division Case Reivew

Fruit snack advertising wars: When must manufacturers verify third-party reviews?

By Elizabeth Crawford

The advertising war continues between Welch’s Fruit Snacks’ maker Promotion In Motion (PIM Brands) and Mott’s Fruit Flavored Snacks’ maker General Mills with the BBB National Programs’ National Advertising Division weighing in on the second dispute...

What will it take for the US hummus market to break $1 billion annually?

Soup-To-Nuts Podcast

What will it take for the US hummus market to break $1 billion annually?

By Elizabeth Crawford

PepsiCo’s acquisition of the remaining 50% stake in Sabra and Obela dips and spreads brands from Strauss Group late last month underscores the growth potential of the US hummus market, which Persistence Market Research predicts will grow at a compound...

Where are consumers most interested in sugar reduction?

Soup-To-Nuts Podcast

Where are consumers most interested in sugar reduction?

By Elizabeth Crawford

Eight in 10 consumers globally are limiting sugar in their diets, but where they are cutting back and where they continue to indulge varies as do their reasons for limiting sugar and how they prioritize sugar reduction alongside other values, such as...

Mars' Kellanova buyout the start of hefty snacking M&A

Mars' Kellanova buyout the start of hefty snacking M&A

By Nicholas Robinson

Mega deals within snacking are picking up pace after a quiet start to the year, with Mars’ Kellanova acquisition the tip of the iceberg as strong financial performances provide corporates with healthy cashflows.

Olfactive Biosolutions harnesses food ingredients for weight loss

Olfactive Biosolutions harnesses food ingredients for weight loss

By Deniz Ataman

Olfactive Biosolutions' Protenx Weight Loss is a patented (US 12,102,664 B2) line of natural food ingredients and additives that target weight loss and blood sugar reduction that could help brands meet the growing demand for functional foods in the GLP-1...

Gut health: What’s next for this major F&B trend?

Gut health: What’s next for this major F&B trend?

By Donna Eastlake

Consumer demand for ‘gut-friendly’ foods and beverages is growing fast, and industry is innovating just as quickly to meet it. So, what’s next for this seemingly unstoppable trend?

Why shoppers are turning towards costly organic food and drink

Why shoppers are turning towards costly organic food and drink

By Nicholas Robinson

More consumers are buying pricier organic food and drink, despite continuing cost-of-living pressures, with sales expected to rocket as governments push to make organic farming central to future sustainability strategies.

Is consumer input shaping the future of snacks?

Is consumer input shaping the future of snacks?

By Gill Hyslop

Colorado-based Myna Snack’s latest launch is a prime example of how consumer input can drive successful product innovation. But just how effective is giving consumers a voice in NPD in staying competitive?