Suja Life rebranded its line of Suja Organic cold-pressed juices and wellness shots to simplify the product’s functionality and flavors as the company grows into more occasions and dayparts with its acquisition of soda brand Slice.
Rä Foods rebranded and reformulated its line of frozen yogurts — from Mixmi to Wild About Mixmi Froyo — to appeal to consumers in the natural channel, as the company partners with the Susan G. Komen Foundation for Breast Cancer Awareness month.
Fast-growing pantry staples brand SIMPLi is reinvigorating sleepy center-store categories and unlocking additional distribution in thousands of regional and independent grocers nationwide after growing nearly 500% year-over-year at Whole Foods Market...
Biotechnology company Helaina is taking the next step in its mission to transform nutrition with human equivalent bioactive proteins by bringing its flagship ingredient – effera Human Lactoferrin – to market in the coming quarter with the help of a $45...
As greenwashing leads to "greenhushing," consumers are focusing on sustainable food and beverage claims that tap into their sense of health and self-preservation, with air quality and water conservation attributes set to take off in the US,...
Zero-proof beverages are gaining market traction as health-conscious consumers moderate their alcohol consumption while many shoppers also seek out functional foods to combat stress and anxiety, market research company Circana shared in a recent webinar...
Coffee is not just for adults thanks to Kiid Coffee, a functional beverage mix designed to help children hit their daily recommended intake of iron, magnesium, calcium and other important nutrients, the brand's co-founder David Sanborn told FoodNavigator-USA...
Nature’s Fynd is expanding into the dairy-free yogurt category with its proprietary Fy Protein to deliver nutritious solutions that meet consumer demand for plant-based alternatives that deliver taste and texture without compromise.
Fabalish, maker of chickpea-forward snacks and condiments, leverages its self-manufacturing capabilities to explore new recipes and collaborations for plant-based options that cater to vegans, flexitarians and health-conscious consumers.
Gatorade released Hydration Boosters, an electrolyte drink mix line with a “heavier lifestyle lean” than its sports-focused products, as the brand evolves its portfolio to tap into more everyday occasions, Marissa Pines, senior marketing director for...
West African frozen meal and sauce brand Ayo Foods’ expanded from 200 retail doors to more than 20 retailers nationwide through a combination of cold calling and working with brokers to land shelf space.
Regenerative agriculture is emerging as a powerful marketing concept with recent research by ingredient supplier ADM revealing most consumers familiar with the tenets are more likely to trust and buy from brands that support the practice.
Long gone are the days when salt and pepper were sufficient seasonings for most Americans – now US consumers want bold flavors that will take their tastebuds on a global adventure, giving rise to a new class of frozen meals, sauces, spice blends and even...
CPG companies developing clean-label foods and beverages are turning to natural flavors over their artificial counterparts, while consumers might be overstating the importance of more natural additives.
Sauces, condiments and spices are offering consumers convenient ways to experiment with global flavors at home, as the seasoning category becomes one of the fastest-growing in specialty foods, driven by the rise in home cooking and the demand for bold,...
Consumer interest in better-for-you and functional benefits have them reaching for products with flavors they associate with health benefits and nature, including florals, like lavender and rose, herbs such as basil, rosemary, dill and thyme, roots like...
As US consumers embrace a wider variety of seasonings to flavor their food they increasingly want to know where spices come from, their safety profile and environmental and social impact – prompting the industry stakeholders to rethink spice supply chains,...
The Campbell Soup Co. wants to drop “soup” from its name after aggressively reshaping its portfolio and business over the past six years to include snacks, sauces and easy meal solutions – all of which deserve “to see themselves in the name of the company,”...
Ingredient supplier IFF’s portfolio reflects evolving consumer demands and emerging trends in weight management , including proprietary proteins, natural flavors and fiber solutions to support satiety, enhance taste and promote overall wellness.
More Americans – especially younger generations – are drinking tea and herbal tisanes more regularly as brands lean into the beverages’ innate functional health benefits and positive sustainability story as well as enhance accessibility with innovative...
Kraft Heinz executives want credit where credit is due for “dramatically” transforming the business in the last four years against a challenging backdrop pocked with inflation, supply challenges and shifting shopping habits by adopting practices often...
Kallie Goodwin, senior vice-president of Silk, tells us why Danone North America wants to increase access to plant-based milk alternatives in US schools.
Additional protein intake for older people should begin much earlier than most consumers think, providing food and drink manufacturers with a new market to profit from.
Despite a majority (86.5%) of US households reporting they felt food secure for the entirety of 2023, government food assistance programs are critical to ensure the remaining 13.5% (18 million) households have access to healthy foods, according to a USDA...
As the US functional beverage market expands, consumers are looking for more from their drinks – including energy to fuel their activities, added electrolytes to support hydration and vitamins to boost their immunity as well as emotional and mental support...
Children's snack brand Mission MightyMe is taking its first big step beyond ecommerce, launching in select Target stores, after raising $2.3 million earlier in the year to fuel growth and raise awareness on reducing peanut allergies by introducing...
Snack and tea maker Hain Celestial beat Wall Street earnings estimates in its fourth quarter, as the company seeks to capitalize on its Reimagined strategy in fiscal year 2025, following divestitures and success in growing in away-from-home and e-commerce....
Bioscience company The Better Meat Co. is scaling up production of its allergen-free mycoprotein Rhiza with the help of a recent US Department of Defense (DoD) grant, as the company prepares its next round of funding.
Functionality is a key element of producing plant-based products. Generative AI, one start-up suggests, could boost research into protein functionality.
The use of sweeteners to reduce calorie content in food and drink is sometimes controversial, but vital to F&B manufacture. What sweeteners are used and what do they do?
Gen Z and younger millennial shoppers are using social media to find and purchase foods and beverages, providing fresh food brands and departments an opportunity to connect with these cohorts, Circana and FMI - The Food Industry Association shared in...
After three years of double-digit declines in volume and dollars in plant-based meat alternatives, the hemorrhaging in the category is steadily slowing, according to data from Circana – tentatively giving credence to claims by segment stalwarts that the...
Bertolli released a cooking spray designed for air fryers to expand the use of olive oil in the US through product innovation that taps into easy-prep cooking and healthy eating trends, Maca Garau, US VP of marketing for Deoleo (the brand’s parent company)...
Intentionally designed to avoid the need for dramatic dietary changes, a new study has revealed the heart-health benefits of an ingredient found in the pantry of most households.
Biosciences company Ummino achieved self-affirmed GRAS status for the enzyme to produce its bioidentical prebiotic bioactive lactosamine composition, Hummino, as it readies for commercial expansion of this fiber normally found in human breast milk, focusing...
Mycelium can be a protein-rich alternative to animal products. But will consumers accept it? The interplay of disgust and naturalness perceptions is the key, a new study suggests.
Researchers are calling on US policymakers to regulate more tightly the nutrition and promotion of packaged infant and toddler foods after discovering most products for young children sold in the country do not meet international dietary recommendations,...
Consumers largely prefer sweet and salty snacks – in that order – as many shoppers use snacking to satisfy hunger in between meals and provide an indulgent moment, the International Food Information Council (IFIC) shared in a recent report.
Sustainable ancient grains like quinoa, farro and buckwheat are projected to become ever more important in food and beverage products, delivering on nutrients and tapping into consumers’ sustainability demands, a panel of SPINS analysts shared in a recent...
Consumers show increased optimism about inflation cooling as food security improves, with many shoppers reporting greater diet satisfaction and some turning to local food sources like farmer's markets and home gardens, according to a recent Purdue...
TiNDLE Foods launched its first new product since the core TiNDLE Chicken with a Stuffed Chicken line designed to meet consumer preferences for easy-to-prepare meals, which will soon be available in 160 GIANT and MARTIN'S stores across Maryland,...
New product innovations, the drive towards sustainability and a record harvest highlight a dynamic market where traditional favorites like almonds are thriving.
Ancient Drinks is taking its first major step beyond its direct-to-consumer roots and into retailers on the West Coast and the Southwest, including natural retailers Lassens and Good Earth Markets, as it tries to rewrite the sports drink branding playbook...
Leading microbiome researchers at APC Microbiome Ireland (APC), University College Cork, have partnered with global food and drink giant Kerry Group to explore how diet can support cognitive health.
Complete-protein pantry staple brand EQUII expanded beyond the frozen bread category with several pasta products — featuring refreshed branding — as the company explores ways to innovate finished products and alongside other CPG companies through its...
