Health, wellness & nutrition

Kicking aspartame? The rise and rise of PÜR Gum

Big interview: Jay Klein, founder & CEO, Action Candy Company (PÜR Gum)

Kicking aspartame? The rise and rise of PÜR Gum

By Elaine WATSON

You don’t launch a new brand in the gum category by calling the buyer at Walmart and asking nicely for some shelf-space at the checkout between Juicy Fruit and Trident, observes the founder of aspartame-free PÜR Gum. 

WHO director-general slams industry involvement in health policy

WHO director-general slams industry involvement in health policy

By Caroline SCOTT-THOMAS

The director-general of the World Health Organisation (WHO) has said the food and drink industry’s involvement in public health policy is ‘dangerous’ and has urged governments to put public health before business, at a global health promotion conference...

Natural preservatives pack efficacy, marketing punch

Special edition: All-natural: How clean is your label?

Natural preservatives pack efficacy, marketing punch

By Hank Schultz

The term ‘natural’ has been used to mean so many things that it means less all the time, except as a starting point for class action lawsuits.  But tell consumers you’re getting rid of artificial preservatives and you’ve telling them something meaningful,...

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