Suja Life rebranded its line of Suja Organic cold-pressed juices and wellness shots to simplify the product’s functionality and flavors as the company grows into more occasions and dayparts with its acquisition of soda brand Slice.
Rä Foods rebranded and reformulated its line of frozen yogurts — from Mixmi to Wild About Mixmi Froyo — to appeal to consumers in the natural channel, as the company partners with the Susan G. Komen Foundation for Breast Cancer Awareness month.
Fast-growing pantry staples brand SIMPLi is reinvigorating sleepy center-store categories and unlocking additional distribution in thousands of regional and independent grocers nationwide after growing nearly 500% year-over-year at Whole Foods Market...
The final installment of funding from the Meat and Poultry Processing Expansion Program (MPPEP) is expected to give independent US farmers and ranchers in rural communities a competitive advantage and lower grocery costs, according to USDA.
Building a net zero, water secure future in food & beverage
Increasing water scarcity is prompting stakeholders across the food industry to rethink and reup their stewardship practices, and in doing so they not only are reinforcing supply chains and the health of the planet, but market research suggest they could...
Despite more optimism in the economy, consumers remain vigilant on grocery spending, scrutinizing the price of discretionary foods more and leveraging digital channels for discounts, according to marketing platform company Ibotta’s latest report on consumer...
As greenwashing leads to "greenhushing," consumers are focusing on sustainable food and beverage claims that tap into their sense of health and self-preservation, with air quality and water conservation attributes set to take off in the US,...
Zero-proof beverages are gaining market traction as health-conscious consumers moderate their alcohol consumption while many shoppers also seek out functional foods to combat stress and anxiety, market research company Circana shared in a recent webinar...
The Campbell Soup. Co predicts “outsized growth” from its diverse portfolio of iconic snacks, including Goldfish crackers which has grown exponentially in recent years, despite economic headwinds that threaten a slowdown in segment sales following a multi-year...
Design is often a multi-faceted strategy that balances creativity with constraints while artfully delivering a brand’s narrative to stand out on shelves, as demonstrated by Michael Cina, owner and creative director of Cina Associates, who employed design...
Tracking the return on investment (ROI) of pop-ups involves juggling multiple metrics, but food and beverages brands have a distinct advantage in leveraging sensory experiences to build lasting loyalty among consumers both in-person and digitally, experts...
milkadamia’s flat-pack oat milk, a format made from a proprietary 2-D printing process that takes oat paste and prints it out in sheets, has potential to cut down on packaging waste and carbon emissions due to lighter shipping weights, according to milkadamia’s...
Carrot producer Bolthouse Fresh Foods has a new name, look and product lineup that celebrates the convenience and versatility of its star ingredient following the company’s split from the juice and salad dressing business with which it previously joined...
The number of small and medium-sized food and drink manufacturers bolstering their promotional giveaways to boost sales has rapidly increased – and it’s working – new data has suggested.
West African frozen meal and sauce brand Ayo Foods’ expanded from 200 retail doors to more than 20 retailers nationwide through a combination of cold calling and working with brokers to land shelf space.
Regenerative agriculture is emerging as a powerful marketing concept with recent research by ingredient supplier ADM revealing most consumers familiar with the tenets are more likely to trust and buy from brands that support the practice.
Long gone are the days when salt and pepper were sufficient seasonings for most Americans – now US consumers want bold flavors that will take their tastebuds on a global adventure, giving rise to a new class of frozen meals, sauces, spice blends and even...
Flavor exploration remains essential for consumers as they look for ways to manage their food budgets amid ongoing inflation, including by investing in herbs, spices and flavor blends that help them cook at home more and reinvent leftovers to reduce waste...
Sauces, condiments and spices are offering consumers convenient ways to experiment with global flavors at home, as the seasoning category becomes one of the fastest-growing in specialty foods, driven by the rise in home cooking and the demand for bold,...
Consumer interest in better-for-you and functional benefits have them reaching for products with flavors they associate with health benefits and nature, including florals, like lavender and rose, herbs such as basil, rosemary, dill and thyme, roots like...
As US consumers embrace a wider variety of seasonings to flavor their food they increasingly want to know where spices come from, their safety profile and environmental and social impact – prompting the industry stakeholders to rethink spice supply chains,...
Food and beverage CPG startups can set themselves up for long-term business success by slowly and strategically growing their retail footprint, focusing first on product-market fit, unique branding and wisely allocating marketing dollars to build loyalty...
Lantana Foods’ hummus rebrand features a bolder label and fully recyclable packaging to align with health-forward and environmentally conscious consumers.
Nearly a year after Kellogg spilt its cereal and snack businesses, WK Kellogg leaders are “even more confident” in the “spin logic” that prompted the division and the future growth potential of its breakfast business.
The Campbell Soup Co. wants to drop “soup” from its name after aggressively reshaping its portfolio and business over the past six years to include snacks, sauces and easy meal solutions – all of which deserve “to see themselves in the name of the company,”...
A new perspective in the New England Journal of Medicine highlights flaws in the FDA’s GRAS process and calls for improvements by the Agency, noting that a failure to act may encourage State-led initiatives.
After struggling to compete in recent years, General Mills is ready to return to growth along side the categories in which it plays by launching better tasting, healthier products, boosting its advertising and in-store merchandising, and diversifying...
Many of food and beverage's greatest innovations are born from from start-ups. But why is innovation on a decline and what's the future of food and drink NPD?
From spicy dill pickle chips to freeze-dried Skittles, today’s top snack trends reflect a growing demand for sensory overload coupled with nostalgic comforts, according to SPATE’s trend tracker with data from Google Search ending July 31 and hashtags...
More Americans – especially younger generations – are drinking tea and herbal tisanes more regularly as brands lean into the beverages’ innate functional health benefits and positive sustainability story as well as enhance accessibility with innovative...
Kraft Heinz executives want credit where credit is due for “dramatically” transforming the business in the last four years against a challenging backdrop pocked with inflation, supply challenges and shifting shopping habits by adopting practices often...
Despite a disappointing start to seasonal ice cream sales in Europe and China, Unilever expects the business to improve sequentially each quarter as it strategically improves “essentially … every metric” of the business ahead of a planned separation by...
European tech company Fresh Inset introduces its Vidre+ Complex application in the US, which is designed to extend produce freshness, quality, appearance and nutrient value, without disrupting brands’ existing packaging systems or their supply chain,...
Protein bar brand David’s founders, including RXBAR Co-founder Peter Rahal, attracted investors with their industry experience and an emphasis on protein as a science-backed, enduring macronutrient over fleeting diet trends, Rahal told FoodNavigator-USA
Big advertising budgets are not a requirement for big sales or an indicator of how successful a marketing campaign will be as illustrated by a viral video on social media by functional beverage newcomer Yesly, which generated more than 16 million views...
As the US functional beverage market expands, consumers are looking for more from their drinks – including energy to fuel their activities, added electrolytes to support hydration and vitamins to boost their immunity as well as emotional and mental support...
Two Rivers Coffee's collaboration with Eggo to launch Eggo Coffee showcases the coffee maker’s flavor innovation and strategic licensing partnerships, setting it apart in the competitive coffee market by delivering a nostalgic novelty for consumers.
The waning days of summer bring a colorful lineup of food and beverage launches featuring bold purples and blues, along with nostalgic flavors that welcome the promise of cooler weather and seasonal partnerships that celebrate traditional fall activities.
USDA is strengthening substantiation requirements for animal-raising claims on meat and dairy labels and promises to crackdown on false or misleading negative antibiotic claims after finding antibiotic residues in approximately one in five cattle marketed...
A first-of-its-kind and replicable partnership between grocery delivery and pick-up provider Instacart and a Maryland county government will fight local food insecurity and support local grocers by giving a monthly grocery stipend to nearly 600 area families...
Peanut butter and jelly maker JM Smucker remains confident in the long-term potential of recently acquired Hostess Brands despite slightly lower than expected net sales from the sweet snack brand during the company’s first quarter as consumers continue...
Kipster’s ongoing partnership with Kroger brings what it calls 'carbon-neutral' eggs—produced through its humane farming system—to the grocery chain from its North Manchester, Ind., farm, while also creating franchise opportunities for its proprietary...
Soon-to-launch AVVIKA breaks away from traditional energy drinks as a caffeine alternative that calls out its suppliers’ functional ingredients on the label for transparent communication with consumers, brand founders Doug Resh and Holden Rouse told FoodNavigator-USA.
Researchers are calling on US policymakers to regulate more tightly the nutrition and promotion of packaged infant and toddler foods after discovering most products for young children sold in the country do not meet international dietary recommendations,...
Food and beverage companies – like startup Instant Hydration – increasingly rely on medical advisory boards and experts to validate their ingredient labels and offer transparency to progressively knowledgeable and skeptical consumers.
Front- and back-of-pack food and nutrition information is essential. Here’s how to ensure the details are legally tight to not only attract customers, but to keep them safe.
Plant-based milks offer great potential to not only mimic the nutritional profile of dairy milk, but also distinguish itself through taste, texture, functionality and technologies like precision fermentation, Lynn Dornblaser, director of innovations and...
