Archives for July 17, 2005

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US bakeries launch wholegrain white

Two major US bakeries are today adding white wholegrain bread to their product ranges, targeting consumers who want the taste they like while receiving the nutrition they need, reports Lorraine Heller.

Weekly Comment

A strategy for beating China

As Chinese producers move in on western markets, the first response by many established players is to protect and defend their previous market positions. It's a doomed strategy.