ConAgra campaign targets health-conscious consumer
ConAgra's new 'Green is Good' marketing campaign for its Healthy Choice range shows just where food companies are targeting their resources.
Archives for August 15, 2005
Labeling critical factor in consumer decisions
The importance of labeling in informing consumer choices has again been underlined in a new market research study.
People on the move
Dansico has announced the appointment of its new CEO, while the US Senate has confirmed the nomination of Lester M. Crawford as the commissioner of the FDA.
Weekly comment
In food makers we trust?
In among the hollers about obesity and the concerns over nutrition, food companies now need to work hard to ensure they clinch public trust, as a matter of insurance. This means more than compliance on traceability and labeling. This means being seen...
Cocoa research could guarantee crop quality and yield
A new research project aimed at improving the quality and yields of cocoa crops through a better understanding of the plant's genetic make-up is being undertaken by the UK's University of Reading.