Food industry must tap consumer needs, says CIAA
The European food industry has announced that its bi-annual congress in Brussels will be firmly focused on meeting consumers needs.
Archives for May 14, 2006
Marketing focus
Vitafoods 2006: kids driving the health revolution
Healthy eating is no longer motivated simply by self-interest. Family welfare has become the overriding concern, and children have become the real driving force behind the health trend.
Consumers seek 'trust marks' as sign of quality, says firm
Consumers are increasingly looking for quality seals and trust marks on food products, which provide a fast and easy indication of the item's benefits, according to research conducted by ConAgra Foods.
The secret behind mega-brands
'Mega-brands' have become so imbedded in the consciousness of American consumers that they continue to dominate and shape the food industry, despite often being at odds with the USDA's Dietary Guidelines, according to an expert in nutrition science.
More magnesium, less copper could benefit health
People with more magnesium and less copper in their blood could reduce their risk of death from cancer by as much as 50 per cent, says a new study from France.
Cadbury Schweppes to face lawsuit over 'all natural' 7UP
Just a month after the reformulation of its flagship 7Up drink, Cadbury Schweppes is set to face a lawsuit that accuses the firm of deceptively advertising the product as 'natural'.