Archives for October 12, 2009

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Lawsuits against Cheerios cholesterol claims combined

By Caroline Scott-Thomas

A federal court panel has ruled that five pending lawsuits against General Mills for claims about the purported cholesterol-lowering benefits of Cheerios will be consolidated into one multi-district case.

GFF builds united front on gluten-free

By Caroline Scott-Thomas

The Grain Foods Foundation (GFF) has distributed information to food manufacturers and marketers to help them deal with media enquiries about gluten-free diets and foods.

Vitaminwater Facebook flavor campaign enters stage three

Vitaminwater, a Coca-Cola owned company, has been running a three-step Facebook campaign designed to determine consumers’ tastes in order to launch a new flavor of its low-calorie, nutrient enhanced drink next spring.

Food makers' opportunity to play 'hide the veg'

By staff reporter

A new survey of tricks used to get kids to eat vegetables has highlighted once again the opportunities for food manufacturers to develop healthy products that appeal to youngsters.