Uniting consumer insight and marketing success: Report
Most food manufacturers have not yet figured out how to translate consumer insights into effective marketing tactics, according to a new report from the Grocery Manufacturers Association.
Archives for November 5, 2009
Lawsuits filed over E.coli-contaminated beef
Two lawsuits have been filed in the US after a multi-state outbreak of E.coli 0157:H7 that has so far been linked to two deaths and 28 illnesses.
Gelatin plus soy protein may mask bitter taste of caseins
Bitter-tasting casein hydrolysates may find more applications if spray-dried with gelatine and soy protein isolate, suggests a new study from Brazil.
Kids’ programming disproportionately heavy on junk food ads
Children’s television networks show 76 percent more food commercials per hour than other networks – and most of them are for high-fat, high-sugar foods, according to a new study.