Archives for April 7, 2010

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Apples deserve superfruit status, say Americans

By Mike Stones

Americans believe apples should take their place alongside blueberries, cranberries and pomegranates as 21st century superfruit, according to a new market survey Apples: The Next Superfruit, prepared by SupermarketGuru.com and The Lempert Report.

Exploring expectations beyond natural and organic

By Caroline Scott-Thomas

Consumers are moving beyond the terms ‘organic’ and ‘natural’ toward broader expectations of minimal processing and general healthfulness, according to a new report from The Hartman Group.