Archives for July 20, 2010

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PureCircle gains FDA GRAS for Reb D and F

By Shane Starling

Major stevia player PureCircle has won a GRAS (generally recognized as safe) letter of no objection from the Food and Drug Administration for a blend it is aiming at products seeking partial sugar and calorie reduction.

Kellogg's new antioxidant labelled cereal makes 'no health claims'

By Jane Byrne

Cereal giant Kellogg’s said its new breakfast product will help consumers add antioxidants and other nutrients to their diets, in a launch that comes on the heels of an FTC settlement order imposed on the cereal maker last month over 'immunity' health...

Exploring local flavors for the food industry

By Caroline Scott-Thomas

Americans are becoming increasingly interested in the food that's prepared in their own neighborhood - and as their palates become more sophisticated, flavor companies are responding with authentically local flavors.