Archives for July 27, 2010

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PureCircle shares slump on warning of lower profits

By Caroline Scott-Thomas

Stevia supplier PureCircle saw its share price plummet yesterday (Tuesday) after it said in a trading update that its profits for fiscal 2010 would be down on last year.

Sustainable food messages risk confusing consumers

Food firms are increasingly discussing the sustainability of their activities, but they must communicate with consumers using practical messages rather than euphemisms and jargon, says brand expert.