Archives for December 8, 2010

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PepsiCo pays a high price for a gamble in Russian dairy

By Guy Montague-Jones

When PepsiCo put up $5.4bn last week to acquire Wimm-Bill-Dann, it was seduced by the promise of high revenue growth but like any high-yield investment the Russian deal does not come without risks.

Study reveals social media brand marketing potential

By Caroline Scott-Thomas

Social media may have value as more than just a listening tool for marketers, with 15 percent of users more likely to buy social media-advertised brands, according to a new study.