All bets are off: guar gum prices set to stay high, says expert
There has been no let up in the soaring prices for guar gum, with little hope of a downward trend emerging in the coming months, warns a hydrocolloid expert.
Archives for July 18, 2011
Does menu diversity lead to over-eating?
Repeatedly being offered the same foods may lead to food ‘boredom’ and decrease energy intakes in women, but variety may actually increase caloric intake, suggests a new study.
Beverage brand loyalty in freefall as consumers turn 'super fickle'
With brand loyalty in the beverage aisles “in freefall” manufacturers have to work harder to excite consumers with new ideas from retro-style acid phosphates to drinking vinegar and Horchata, according to market researchers at The Hartman Group.
Sodium: Campbell u-turn a cautionary tale, say branding experts
While Campbell Soup’s reduced sodium u-turn pales into insignificance when compared with the New Coke debacle, it should serve as a cautionary tale for all food manufacturers embarking on reformulation work, according to marketing experts.
Coca-Cola: Middle classes ‘somewhat confused and fragile’
While the middle classes in developed markets had emerged from the economic downturn “feeling somewhat confused and fragile”, Coca-Cola still generated robust volume growth in North America as well as faster-growing emerging markets in the second...