Archives for July 24, 2011

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Fortification drives consumer definition of ‘healthy’

By Caroline Scott-Thomas

Fortification and added healthy ingredients are stronger factors in driving purchases of foods perceived as healthy than absence of less healthy ingredients like sugar, saturated fat and sodium, according to the results of a new survey.

Survey suggests store brands could be losing appeal

By Caroline Scott-Thomas

Store brands are still perceived favorably by consumers but they may be losing some of their appeal, according to the results of a new poll conducted by market research firm Ipsos Marketing.