Archives for November 23, 2011

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Local and organic logos influence women more than men, study suggests

By Caroline Scott-Thomas

Local and organic certification labels may increase the likelihood that women will purchase a product, as well as their willingness to pay a premium – but men are less likely to be influenced by logos, according to a study published in HortScience.

Special edition: Dealing with higher commodity costs

Hedging your bets: What will cost inflation look like in 2012?

By Elaine Watson

Raise prices to offset cost inflation, and you can expect to take a volume hit. But if all your rivals are ratcheting up prices too, at least you’re all in the same boat, right?