Archives for March 15, 2012

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Choice of a new generation? It’s not Pepsi…

By Caroline Scott-Thomas

Oatmeal brand Better Oats has taken on Pepsi Cola’s old tagline “Choice of a New Generation”, after PepsiCo opted to let its rights to the slogan expire six years ago.

Diamond Foods claims it has not lost its lustre

By Oliver Nieburg

Snack maker Diamond Foods has said that it has made some market share gains following its failed Pringles bid and is taking steps to reposition the business, including rekindling relationships with walnut growers.