Archives for May 23, 2012

← 2012

Brand loyalty stronger among social media users

By Caroline Scott-Thomas

Social media use is increasing, and that could be good news for manufacturers of branded products, as frequent social media users tend to be more loyal to name brands, according to new research from the NPD Group.

Farley's & Sathers and Ferrara Pan seal merger

By Oliver Nieburg

US confectioners Farley's & Sathers and the Ferrara Pan Candy Company  have reached a deal to merge the two companies to become the Ferrara Candy company.

Analyst predicts food and bev winners and losers

By Oliver Nieburg

Bernstein Research gives sales forecasts for the top 10 food and beverage companies worldwide up to 2014 with some predicted to gain shares and others to lose out.