Archives for July 17, 2012

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Special edition: The new product development process

How can social media fit into the NPD process?

By Caroline Scott-Thomas

Social media allows companies to feel out consumer perceptions of ingredients and concepts at the beginning of the product development process – and combines well with more traditional consumer research, says social media research firm Loudpixel.

US meat trade welcomes CAFO database decision

By Carina Perkins

The US meat industry has welcomed an Environmental Protection Agency (EPA) decision not to introduce laws that would require intensive farms to provide detailed information on their operations.

Millennials: Cautious, volatile – and online

By Caroline Scott-Thomas

Millennials may be the hot new target demographic for food and beverage manufacturers in the United States, but they are a cautious and volatile group of shoppers, according to a new report from market research organization SymphonyIRI.