Archives for December 3, 2012

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WHAT'S AMERICA DRINKING? FEWER CARBONATED SOFT DRINKS...

Mid-calorie carbonates won’t check US soda fall – BMC predicts

By Ben Bouckley

Beverage Marketing Corporation (BMC), data and research group head, Gary Hemphill, does not think mid-calorie CSDs like Dr. Pepper TEN and Pepsi NEXT can restore the overall category’s ailing fortunes.