Archives for December 18, 2012

← 2012

editor's comment

‘Drinkifying snacks’: PepsiCo mush or master stroke?

By Ben BOUCKLEY

Despite giving us object lessons in corporate word wash, can PepsiCo pull off what seems like a slightly puzzling mission, namely a long-term plan to ‘drinkify' snacks and vice versa under its Power of One banner?