Archives for January 9, 2013

← 2013

Hot chocolate tastes better in an orange cup: study

By Ben BOUCKLEY

Recent research shows that the color of beverage containers influences consumer enjoyment, with results indicating that orange and dark-cream colored cups enhanced the flavor, sweetness and aroma of hot chocolate.

Protecting against label claims lawsuits

By Hank Schultz

Labels provide information to consumers, and unfortunately, to class action lawyers, too. Suits over false advertising based on label claims are an ever-rising threat.  For companies seeking to shield themselves via insurance, here’s the bad news:  There...