Big interview: Bob Waldron, President, Schwan's Consumer Brands
Schwan’s Consumer Brands president: ‘The frozen category is not in terminal decline, but we’ve got to be feel-driven, not deal-driven’
What do you think about when you buy a frozen pizza? What’s on deal? The taste? How long you’ll need to spend in the gym tomorrow if you wolf down a whole one in front of the TV tonight?