Mondelez buy could fizz Pepsi's flat soda sales, says investor
PepsiCo should acquire Mondelez and split its beverage and snacks businesses, according to an investor with a large stake in both firms.
Archives for July 18, 2013
Twinkies must innovate slowly, warns marketing expert
The Twinkies return has been terrific but the owners need to take things slowly and ensure a solid comeback before launching any line extensions like gluten-free variants, a marketing expert warns.
Pressure builds on FDA to determine whether GMOs belong in ‘natural’ products as second lawsuit is stayed pending action by the FDA
A week after California judge Yvonne Gonzalez Rogers put a class action lawsuit (Cox vs Gruma Corp) on ice for six months to let the FDA determine whether GMOs belong in foods marketed as ‘natural’, a judge in Colorado has followed her lead in a similar...
Coca-Cola on Vitaminwater lawsuit ruling: 'The plaintiffs' claims are without merit and will ultimately be rejected'
Coca-Cola says it is confident it will prevail in a deceptive marketing lawsuit filed more than four years ago alleging it misled consumers by promoting Vitaminwater as a healthy ‘nutrient-enhanced water beverage’.
NPA backs GMO labeling bill, AHPA proposes 'voluntary disclosure of absence' approach
Two leading trade associations representing the natural products and dietary supplements sectors have clarified their stance on GMO labeling this week, with the American Herbal Products Association (AHPA) favoring voluntary disclosure of the absence of...
Cargill hit with deceptive marketing lawsuit alleging Truvia stevia-based sweetener is not ‘natural’
A lawsuit filed in Hawaii alleges that Cargill is misleading shoppers by marketing its Truvia retail products as ‘natural’ as the Reb-A steviol glycosides they contain are "highly chemical processed" and the bulking agent used (erythritol) is...
SPECIAL FEATURE: Should AND sever its ties with ‘junk food’ corporate sponsors?
Those who feel uneasy about the Academy of Nutrition & Dietetics’ (AND’s) ties with corporate sponsors such as Pepsi and McDonald’s argue that getting into bed with such purveyors of ‘junk food’ - however transparently or responsibly you go about it -...