Archives for August 18, 2013

← 2013

Big interview: Jay Klein, founder & CEO, Action Candy Company (PÜR Gum)

Kicking aspartame? The rise and rise of PÜR Gum

By Elaine WATSON

You don’t launch a new brand in the gum category by calling the buyer at Walmart and asking nicely for some shelf-space at the checkout between Juicy Fruit and Trident, observes the founder of aspartame-free PÜR Gum. 

US city authority sued over sow stall ads

By Carina Perkins

A US animal welfare organisation is suing a city transport authority for refusing to run an advertisement showing pigs suffering in sow stalls.