‘Upscale, badge brand’ Heineken Light targets US turnaround
Heineken is confident it can restore growth to its struggling Heineken Light brand in the US by revamping the beer with new packaging and using Cascade Aroma hops favored by craft brewers.
Archives for September 1, 2013
7-year gap: New nutrition concepts for a new elderly generation
The ageing population remains under-served in terms of functional food and drink products, says Euromonitor's Diana Cowland, despite 'elderlies' living longer and healthier than ever before.