Do 2 out of 3 really prefer it? A primer on count-based advertising claims
What better way to assert a product’s superiority than to actually demonstrate that consumers prefer it over the competition?
Archives for September 22, 2013
International Congress of Nutrition: Big food booed for coming…but rude not to?
Thousands of nutritionists gathered in Granada, Spain, last week for the 20th International Congress of Nutrition. It was a huge event with eight simultaneous streams of seminars over a full week.
Industry Voices - The Gum Doctor
Fortified chewing gum can protect against the common cold, claims Immuno Gum creator
Immune health chewing gum is a cheaper and more portable way to guard against the common cold than dissolvable vitamins, according to an emergency room doctor who has created his own anti-flu chewing gum.
Pyure Brands introduces first organic & non-GMO verified erythritol sweetener for commercial applications
Pyure Brands is launching a commercial-grade USDA certified organic and non-GMO Project verified erythritol as an alternative to sugar, high-fructose corn syrup, and artificial sweeteners.
Basic aromas? Researchers define ten categories of smell
While there are currently five recognised 'basic tastes', there are likely to be ten basic categories of odour - and identifying them could benefit industry, according to a new study.
FDA steps in at facility with “widespread” rodent and insect infestation
Widespread rodent and insect infestation has prompted Food and Drug Administration (FDA) to prevent distribution of food products at two Virginia companies.
Want a winning energy bar? Go heavy, go rough, and take a pass on the fruit pieces
Connecting subtle cues consumers use to judge the quality and taste of a food with the context in which they experience those cues can help companies more closely align their products with consumer expectations, new research shows.
ADM to set up new global HQ; Decatur to become North American HQ
Archer Daniels Midland Company (ADM) is scouting around for a location suitable for a new global headquarters and customer center.