Archives for October 1, 2013

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Latino consumers can’t be defined by a single lens: study

By Maggie Hennessy

Despite that one out of every six people in the United States is Latino, 57% of the top 500 advertisers allocate less than 1% of their budgets to targeting Hispanics, according to the Association of Hispanic Advertising Agencies. 

Big intervew: David Israel, Founder and CEO, POP! Gourmet Popcorn

Who makes Oprah’s favorite gourmet popcorn? Meet the king of pop…

By Elaine WATSON

In year one of launching its first retail products, POP! Gourmet Popcorn notched up sales of almost $1m. In year two, it’s looking at $3-4m. Next year, it's aiming for $10m, says founder David Israel, who’s on a mission to turn the bland stuff we shovel...

Nestlé plans to sell underperforming brands

By Caroline SCOTT-THOMAS

Nestlé CEO Paul Bulcke told an investor meeting on Tuesday that the company intended to divest some of its brands and shake up its portfolio.