CPGs missing the boat on e-commerce: Deloitte
Consumer packaged goods companies are underestimating the growth potential of online sales and still lack clear e-commerce strategies, according to a new study from consulting firm Deloitte LLP.
Archives for December 10, 2013
WhiteWave Foods enters produce aisle with Earthbound Organic acquisition
Consumer packaged food and beverage firm WhiteWave Foods has acquired organic food brand Earthbound Farm from its existing shareholders led by Kainos Capital and founders Drew and Myra Goodman, for approximately $600 million in cash.
‘Buzzworthy’ superfood ingredients invigorate US hot cereal market
Ingredients like chia and quinoa have scored manufacturers points in the thriving hot cereal segment, a Mintel analyst says.