Archives for August 14, 2014

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Bill approved on the reduction of antibiotics

By Georgi Gyton

The Californian Assembly has approved a bill which serves to reduce the use of antibiotics in livestock, but industry groups say it is unlikely to make a difference.

Analyst: Top CPG firms not delivering on innovation, falling back into promotional trap

Pinnacle Foods boss: ‘We’re looking at this industry right now as very much a zero sum game. We're not seeing growth in total’

By Elaine Watson

As several CEOs have recently observed, big brands are not getting so much bang for their promotional buck these days. But in the current climate, targeted trade spending is a must to retain market share, although other strategies must be pursued in the...