Archives for August 28, 2014

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So Häagen-Dazs ‘says no to synbio’?

By Elaine Watson

When it comes to reporting the position of some of the world’s biggest food companies on genetically engineered foods, Friends of the Earth, it seems, has been engaging in some pretty creative PR ‘engineering’ of its own.

Special K US annual sales slump 9.7%

By Kacey Culliney

US total sales for Special K dropped $56m for the year; a slump that could be rescued with lifestyle-focused NPD, says the head of innovation at Mintel.

Food brands missing the boat on digital couponing

By Maggie Hennessy

Although grocery lags other sectors when it comes to e-commerce, the effects of digital marketing are beginning to show, as a growing number of shoppers seek out coupons before and during store trips. But the majority of food brands have yet to shift...