News & Analysis on Food & Beverage Development & Technology
Tyson Foods announced the completion of its merger with Hillshire Brands last week, in a move which positions Tyson as "a clear leader in the prepared foods business", according to a statement from the company.
'We are looking to be more disruptive at retail'
When Coca-Cola & PepsiCo invested in Zico and O.N.E. in 2009; Vita Coco CEO and co-founder Michael Kirban admits he became a little nervous as pundits predicted he’d get sidelined as the world’s biggest beverage companies slugged it out for supremacy in...
Best practices in ingredient marketing
Ingredient suppliers are taking on expanded roles in the packaged food and beverage industry beyond just selling ingredients, from research and development to consulting.
As brand managers at Monster and Red Bull are well aware, their audience has always extended well-beyond extreme sports enthusiasts. But boy-racers still seem to dominate much of their marketing, says one man hoping to engage a broader demographic with a...
Chobani has been rapped over the knuckles by ad watchdog the National Advertising Division (NAD*) of the Council of Better Business Bureaus over its ‘Farmland’ ad, which implied that its Simply 100 Greek yogurts came straight from the farm, while...
Special edition: Natural & clean label trends
More and more consumers are digging into ingredient labels and questioning what’s in their food, down to what’s used to color it.