Archives for September 3, 2014

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More than half of CPG firms say their trade spending programs are 'ineffective'

Are you getting enough bang for your trade spending bucks? No, say CPG firms

By Elaine Watson

It will probably not surprise food & beverage CEOs to learn that most CPG firms responded with a resounding ‘NO’ when asked in a recent survey if they were getting a decent bang for their trade spending bucks. But why is there so much frustration?

US to formulate separate international marketing strategy for pork

By Poorna Rodrigo

The USA is trying to come up with a tailor-made international marketing strategy to tap a bigger share of pork sales, now growing at an estimated 12% globally from 2013 to 2018, said Kevin Waetke, vice-president for strategic communication at the...

Almond intake may lower heart disease chance in high-risk groups

By Maggie Hennessy

Eating a handful of almonds may help lower risk of coronary heart disease (CHD) in populations with abnormally high fat concentration in the blood (hyperlipidaemia), according to a study published in the British Journal of Nutrition.