Archives for December 16, 2014

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UK campaigners suggest London soda tax

By Nathan Gray

A suggested 20 pence per litre tax on sugary drinks in London would benefit health and save up to £39 million in healthcare, say campaigners. 

Supermarket loyalty cards are not delivering, says promotions expert

By Elaine Watson

Whether supermarket loyalty cards actually drive loyalty, or provide retailers with killer consumer insights that give them a genuine competitive edge, has long been a source of debate. But the evidence is clear,  according to one expert in promotions:...