Archives for January 6, 2015

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'Consumers are willing to pay more for better quality as long as that quality is tangible'

Harmless Harvest raw coconut water: We’re not competing with Vita Coco or Zico

By Elaine Watson

Not so long ago, “people would have said that any drink that’s above three bucks is crazy,” says the co-founder of organic and ‘raw’ coconut water pioneer Harmless Harvest, Justin Guilbert. “Well we came to the market with a 16oz bottle that retailed at...

Healthy Beverage Innovation

Fire Cider offers sustainable, Earth-friendly drink

By Elizabeth Crawford

For the makers of Fire Cider, an apple cider vinegar-based supplement and drink concentrate, keeping the Earth healthy is just as important as helping people stay healthy.