Archives for January 13, 2015

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Emotional insights could aid product development

By Nathan Gray

Understanding how products' sensory characteristics and packaging both individually and synergistically provoke emotions in consumers can help manufacturers to design and optimise products, say researchers.

Media investment means US probiotic growth outpacing EU

By Annie Harrison-Dunn

US probiotic market growth has been bolstered by big media investment, something yet to be seen in the EU, according to the Swedish firm Probi which just secured its largest transatlantic order to date.

Increased snacking reshapes marketing strategies

By Elizabeth Crawford

Consumers’ shifting preference for snacks as meals are changing how retailers, restaurants and packaged food manufacturers market food, according to data from Packaged Facts and Dupont Nutrition & Health.