Archives for January 15, 2015

← 2015

Peeled Snacks: If you don’t take time to understand retail buyers, why should they take time to understand you?

The natural channel: ‘An utter pain to sell to, but the exposure it can give your brand is huge’

By Elaine Watson

Which retail channel is right for your brand? Natural? Club? Convenience? And once you’ve jumped through all the buyers’ hoops, will you still be able to make any money? It all depends on whether you’ve done your homework, one snacking sales expert told...

US sales of ready to eat popcorn grew 25% to an estimated $750m in 2014

The 'astounding' reinvention of popcorn as "Millennial friendly, cool and healthy”

By Elaine Watson

“Tired brands and off-trend categories should take inspiration from the astonishing turnaround in the fortunes of popcorn,” according to a new report from Rabobank International, which reveals that US sales of the bagged, pre-popped, ready-to-eat (RTE)...