Archives for March 5, 2015

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Partnership for a Healthier America Summit

5 strategies for marketing to millennials

By Elizabeth Crawford

Firms need to move away from one-way marketing strategies in traditional media channels and embrace open engagement in new media outlets to capture the attention of millennials, who increasingly wield purchasing power and influence but continue to elude...

Vegan, paleo, grass-fed, pasture-raised, ancient grains, and allergen friendly claims are gaining

From grass-fed to Paleo: What are the hottest trends in the natural food and beverages market?

By Elaine Watson

According to Chicago-based market research firm SPINS, US retail (dollar) sales of foods & beverages rose 1.7% in 2014, while unit sales declined by 0.4%. By contrast, sales of natural and organic brands grew nearly 12%. But where are the opportunities...

US meat delegation takes China tour

By Georgi Gyton and Oli Haenlein

The US Meat Export Federation (USMEF) Market Expo, "a market education program that allows producers and other USMEF members to observe international market development activities for US pork and beef", has begun in Shanghai.

Academics and industry clash over WHO sugar advice

By Joyeeta Basu

Academics have welcomed the WHO’s recommendation to slash added sugar intake to 5-10% of calories – but the food industry has said it is misleading and based on weak evidence.