Archives for April 7, 2015

← 2015

Big CPG firms are not nimble enough to innovate and align with changing consumer tastes, says TABS Group founder

Heinz-Kraft merger comes from weakness, not strength, says CPG expert: ‘It’s almost as if the large tier one guys have surrendered’

By Elaine Watson

The impending marriage of Heinz and Kraft Foods Group will create a $29bn consumer packaged goods powerhouse. But is bigger always better, or are megadeals like this more about making money for lawyers and shareholders than delighting consumers and...