Archives for May 27, 2015

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IRI: Millennials are hungry for new products

Millennials are more likely to be hungry for new food products than other demographics, with 38% “always looking for new food products to try” versus 31% of total shoppers, according to survey data* from Chicago-based researcher IRI.

Hartman Group: Pleasure & distinction bigger drivers than health for premium products

The premium food opportunity: When are US consumers most likely to trade up?

By Elaine Watson

While more premium brands from KRAVE to Noosa are being snapped up by big food companies and private equity firms, not every CPG category has the potential to be driven – or revitalized - by premium brands, according to a new analysis by Hartman Group.