Archives for June 17, 2015

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NPD EXCLUSIVE: 'We're going to deliver more protein with a third of the sugar,' says CEO

KRAVE Jerky to launch low-sugar protein bars

By Kacey Culliney

Hershey-owned KRAVE Jerky will go head-to-head with Clif Bar, Kind and Lärabar as it readies to launch protein bars with one-third of the sugar towards the end of this year.

Way Better Snacks sells minority stake to private equity firm

By Elaine Watson

An injection of capital from private equity firm Alliance Consumer Growth (ACG) will help Way Better Snacks accelerate its nationwide distribution and raise awareness about the benefits of sprouted grains, founder and CEO Jim Breen told FoodNavigator-USA.