Archives for July 12, 2015

Web-based tools make concept testing quicker, easier and cheaper, says Absolutdata: The food industry needs to learn to fail fast, like the IT industry

New web-based tools are democratizing the concept testing process and enabling everyone from brand managers at large CPG companies to start-ups to get rapid feedback on new product concepts, packaging, pricing or marketing campaigns at a fraction of the...

Canned water offers an alternative packaging option – but will consumers always associate water with plastic bottles?

Rexam says canned water is a growing trend, as Noah’s Spring Water adds a re-sealable aluminum can to its packaging mix.

Nature's Path expands organic breakfast, snack foods empire with acquisition of Country Choice Organic

Privately-held Nature's Path Foods has expanded its organic breakfast and snack food empire with the acquisition of the Country Choice Organic brand from Grain Millers subsidiary New Century Holdings.

Summer Fancy Food Show

Subscription snack boxes are a cost-effective alternative to in-store demonstrations

Subscription snack boxes can be a cost effective alternative to in-store demonstrations, which often are viewed as a golden standard for driving initial product trial and gathering consumer feedback.

‘An extraordinary opportunity’: Healthy & Natural Trade Show set for Chicago’s Navy Pier, May 2016

The inaugural Healthy & Natural Show will offer an ‘extraordinary opportunity’ for product manufacturers and marketers offering healthy and natural products, and for retailers looking to better understand this high growth set of categories.