Archives for September 29, 2015

Part 2: One-on-one with The Tea Council of the USA on Emerging Trends

Increased innovation needed to further drive tea sales in the US

Sales of tea in the US are booming, but the industry still faces tough competition and must continue to innovate to capture a larger “share of throat,” according to Peter Goggi, president of the Tea Council of the USA. 

Nescafé and Google in virtual reality coffee experience: ‘People feel as if they are right there in the plantation’

Transparency on sustainability needs to go beyond data on packaging if it is to really engage consumers, says Nescafé, as it partners with Google to launch a virtual reality coffee experience. 

As seaweed snacks gain popularity, they present a chance to get in at ground level, expert says

Seaweed snacks are riding a rising tide in the U.S. with sales swelling between $250 million and $500 million in 2014, according to an industry trends expert.

Food Vision USA: How do you maintain a challenger brand mentality as a mainstream player?

‘Challenger’ brands – anarchic, agile brands which disrupt established categories – are Davids outmaneuvering industry Goliaths. And Chobani is probably the perfect example, going from zero to a billion dollars in less than a decade. But what happens...