Archives for October 4, 2015

How are the top 100 CPG brands performing? Not very well, say Catalina, TABS Group

Why are the top 100 CPG brands underperforming in most of the categories in which they operate?

If you needed further proof that bigger does not correlate with better in the CPG market, a new report from digital marketing expert Catalina reveals that the top 100 brands are underperforming in most of the categories in which they operate.

Consumable purchases are down due partly to “self-inflicted wounds,” TABS Group says

Consumer purchases of packaged food and beverages in key major categories are down substantially from a year ago due partly to demographic shifts, but mostly because of “self-inflicted wounds” by retailers and manufacturers, according to the third annual...

TruSweets CEO sees growth opportunities for organic confections

As demand for natural colors and flavors increases, so too does the sales opportunity for the relatively unknown and underdeveloped organic candy segment, according to a leading executive in the category.

Could biomimicry hold the key to engineering healthy oils in to solid fats?

The use of biomimicry to form nature-inspired oleogels could help manufacturers to better structure unsaturated fats to replace trans fats, say researchers.