Archives for October 18, 2015

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SupplySide West 2015

Three keys for building a $1 billion brand

By Elizabeth Crawford

Only a small fraction of food and beverage brands launched each year survive, let alone reach the $1 billion in sales mark – but those that do have three main factors in common, according to brand and strategy developers at The Coca-Cola Company.

GOED exec on national campaigns, health claims, and El Niño

By Stephen Daniells

A positive decision from the FDA on a qualified health claim for omega-3s and blood pressure would be “further justification that EPA and DHA are good for your heart”, says Adam Ismail, Executive Director of GOED.