2016 Super Bowl marketing campaigns heavily feature online components
As football teams across America vie for a coveted spot in the upcoming Super Bowl 50, so too are food and beverage makers for a spot on viewers’ big game day party menus.
Archives for January 14, 2016
Campaigns to abstain from alcohol for a month debated, create marketing opportunities
As grassroots campaigns like Dry January, Sobuary and Sobertober gain popularity by encouraging people to abstain from alcohol for a month, public health advocates are starting to debate their efficacy, value and potential risks.
Travel and adventure: flavor forecasts for 2016
From Southeast Asian Pandanus amaryllifolius to Mexican pickled fruit chamoy sauce, flavor companies predict that North American consumers will crave adventure and develop a taste for things new to their palette.