Swap shop: PepsiCo promotion gives shoppers chance to shape Lay's line-up
PepsiCo is giving US consumers the chance to transform its Lay’s potato chip line-up with a major new promotion.
Archives for January 22, 2016
A fat lot of good: Vegetables deep-fried in olive oil are healthier than boiled or raw
Vegetables that are deep-fried in extra virgin olive oil contain more healthy phenols and antioxidants than raw or boiled vegetables - important properties that reduce the risk of cancer and type 2 diabetes, Spanish researches have found.
Green Chef extends suppliers’ reach into homes nationwide with transparency
The co-founder and CEO of Green Chef infuses his passion for transparency into every aspect of the fresh meal kit delivery company, and in doing creates new marketing opportunities for its suppliers and helps them increase consumer awareness of their...
Lean Cuisine ditches “diet” for “wellbeing” in emotionally-charged rebranding
In a dramatic rebranding, Lean Cuisine ditches the “antiquated” idea of dieting to become an advocate for overall healthy lifestyles, and in doing so, is empowering women to change the conversation about weight and value perceptions, according to brand’s...
Crystal Diagnostics inks agreement with Hardy Diagnostics
Crystal Diagnostics (CDx) has signed an agreement with Hardy Diagnostics to sell and distribute its pathogen detection platform in North America.
From Bakkwa to Cabernayzyns: A video tour of the 2016 Winter Fancy Food Show
From Cabernayzyns (dried Cabernet grapes) to bakkwa, a meat snack sold in street markets in Singapore and Malaysia that's just hit the West Coast of the US, the Winter Fancy Food Show in San Francisco was jam-packed with unusual new products....