Durham Ranch: Bison demand surges as formats of meat products diversify
Once popular mainly among the food-service industry’s experimental chefs, bison demand grows as meat products from protein bars to bone broth compete for consumers.
Archives for March 15, 2016
US in trade visit to TPP members Chile and Peru
Tom Vilsack, agriculture secretary for the US Department of Agriculture (USDA), has led a trade mission of business delegates, including meat officials, to Chile and Peru with a view to boosting bilateral trade.
Sampling on flights, in hotels can generate more exposure than in-store demonstrations
In-store demonstrations and sampling at events are tried and true ways to drive initial consumer trial and boost sales, but using the tactic in unconventional places – like on airplanes or in hotel rooms, can provide a more memorable experience and...
Expo West 2016
Annie’s president: Today 4-5% of the US food market is organic, but we could get to 20%
As the debate over the meaning of the most controversial term in food marketing (‘natural’) heats up now the FDA has finally weighed in, more food companies will seek organic certification, predicts Annie’s president John Foraker, who reckons organic...
RangeMe streamlines product discovery process for Target, Jet.com: 'It solves a real pain point in the industry'
If you felt overwhelmed at Expo West, imagine what it’s like for retailers, who are inundated with pitches from entrepreneurial food companies on a daily basis. But what if there were a simpler way for buyers to identify and compare new products and...
PepsiCo rolls out ‘PepsiMoji’ campaign, as packaging gets more creative and personal
PepsiCo is expanding its ‘PepsiMoji’ campaign across more than 100 markets this year, championing the use of a ‘universal language system’ to engage with consumers worldwide.
Expo West 2016
The number of bites, not calories, influences satiety, Enjoy Life Foods CMO says
Research showing the repetition of taking multiple bites is more satiating than one piece or bite regardless of the calorie-count is what inspired Enjoy Life Food to develop mini versions of its popular full-sized soft and crunchy cookies and to launch...