News & Analysis on Food & Beverage Development & Technology
Expo West 2016
It is no secret that the cereal aisle is struggling with Euromonitor estimating a 19% drop in sales in 2015 compared to 10 years earlier and a projection to lose another $1 billion in sales in the next 10 years.
Food-X – a bi-annual food accelerator program backed by venture capital firm SOSV – has unveiled its spring cohort of 10 early stage companies spanning everything from Mexican cooking sauces to meal-delivery services for pregnant women.
A recent Mintel report shows cross-category beverages have become increasingly popular as manufacturers look to cater for consumers’ health and wellness demands, as well as their cravings for new flavor experiences.
Portion sizes on the front of pack don't correlate with Nutrition labels on the back, says study
A picture speaks a thousand words, so it stands to reason that we’re more likely to rely on the image on the front of a food label than the hard data on the back when we serve ourselves what we think is an appropriate portion, says new research*. But...
Even for big names in a crowding category, such as Vita Coco, digital market insight is key for staying relevant. Here are some marketing tips from the pros.